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October 25th 2017 |

Being  Breast Cancer awarness month and following on from my last post about breast screening, I’ve decided this time to discuss the importance of wearing the correct bra. Women’s breasts are increasing in size from generation to generation, with the average size between 14C – 12D and estimated to weigh approximately 500grms per breast. The statistics show that 80% of women are wearing the wrong size bra, are you one of them?


Your breasts are:

The breast is a skin mass that includes the Coopers Ligaments, but no muscle tissue. Which is why it is prone to sag more than other areas of the bodies skin. The breast moves independently from the rest of the body and is only supported by skin and ligaments, which are both weak structures. This is why the breast is more prone to sag than other areas of the bodies skin.


Why you need to wear a sports bra:

Sports Bra

When you participate in physical exercise, your breasts move 60% more than they would with sedentary movement. Without the extra support that a sports bra offers, you are likely to incur irreversible stretching of the breast tissue which over time will cause breast pain and sagging.


The band is the most important piece of your bra:

Bra Band

Avokado NZ

The bra is designed in such a way that 80% of the support provided by your bra should come from the bra band, rather than the shoulder strap. If the band, which is the piece of fabric that goes around your body is fitted correctly. You should be able to gently slide the shoulder strap to the side of your arm, without the band changing position. Wearing a loose band in the hope of disguising back fat, will encourage your breasts to sag.


The bra cup:

The bra cup needs to be the right size and shape to fit your breast size and shape. The range of different cup styles is so vast that there will be more than one style that will be perfect for your bust. The cup should fit your bust snuggly, with no sign of sagging or overflow from the side or front.

Tight Bra

Avokado NZ

Loose Bra

Avokado NZ


The underwire:

When a bra fits correctly the underwire will sit easily against your ribs, with no discomfort. If the cup size is too small your breasts will push the underwire away from your body. Much of the research that I have found, states that busts larger than a B cup are best supported by an underwire. If the breasts are not supported correctly they place unnecessary pressure on the rib cage, which encourages quick, shallow breathing. Rather than the recommended lengthy deep breathes.

Avokado NZ


Hook fasteners:

When purchasing a new bra, ensure that the most comfortable fit is on the loosest fastening across your back. This will ensure that as your bra loosens over time with wear, you will be able to tighten the bra and extend the length of time that your bra fits you correctly.


Why you need to get your bras professionally fitted:

Your breasts change shape just like the rest of your body, but getting the right bra is a bit more complicated than going up or down a size like you do with your other clothes. You need to consider the changes in band and cup size, which often don’t increase or reduce at the same time. A good bra fitter knows the store stock very well, so they will be able to recommend different bra styles and brands for you to try. Which, I can assure you saves so much time, makes the situation a lot less stressful and of course you are guaranteed to find that perfect bra.


What is the best way to look after your bras?

Bra Wearing

Avokado NZ


” 80% of women are wearing the wrong size bra”


When was the last time you had a professional bra fitting?

Jenni XXX

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